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  PROGRAM: Bachelor's Program Course Descriptions

 

 

 

 

 

 

 

 

 

  

 

 

Business Management

BM 201 Principles of Management
This course is designed to guide students through an understanding of management principles, organizational structure and function, and issues that confront managers in today\\\'s workplace. Particular emphasis will be given to elements of responsibility and authority, delegation, communication, change management, ethics, decision-making, organizational strategy and growth, teamwork, motivation, and principles of leadership.
4
BM 211 Principles of Accounting I
Accounting concepts and methods, transaction analysis and recording, double entry bookkeeping, adjustment and closing procedures, uses of data processing. Formation and operation of partnerships and corporations.
4
BM 221 Business Statistics I
Prerequisite: ST 151 or Approval of Program Director The course covers the principles of Statistics. Topics include interpretation of statistical data with and without use of probability, random sampling, confidence limits, and hypothesis tests.
4
BM 231 Business Communications
This course introduces the students to the basic concepts in communication, particularly in the business environment.
4
BM 271 Business Law & Ethics
This course introduces ethical concepts that are relevant to resolving legal and moral issues in business; the reasoning and analytical skills needed to apply ethical concepts to legal and business decisions; and identifying moral issues involved in specific areas in business.
4
BM 281 Mathematics for Business & Economics
Prerequisite: ST 131 or Approval of Program Director The course covers basic elements of statistics for business and economics. Topics to be covered include: descriptive statistics, elements of probability, probability distributions, and sampling distributions. Calculus will be used to explain and illustrate in business and economics.
4
BM 311 Principles of Accounting II
Prerequisites: BM 211
Development of accounting theory and practice in accordance with generally accepted accounting principles (GAAP). Major topics include the accounting process, income statement, balance and statement of cash flows. Additional topics include: revenue recognition, cash and marketable securities, receivable, inventory, plant and equipment, intangible assets and current liabilities.
4
BM 321 Business Statistics II
Prerequisites: BM 221
Application of statistical methods used for a description and analysis of business problems. The development of analytical skills is enhanced by use of one of the widely available statistical packages and a graphing calculator. Topics include continuation of hypothesis testing, multiple regression and correlation analysis, residual analysis, variable selection techniques, analysis of variance and design of experiments, goodness of fit and tests of independence.
4
BM 331 Financial Management
Prerequisite: BM 211 This course provides an intelligent direction to the flow of funds for maximizing firm value and introduces techniques and concepts necessary to effectively manage the financial resources of any organization in order to achieve strategic goals. Topics include the time value of money, stock and bond valuation, risk and return, capital investment decisions, analysis of financial statements, financial forecasting, working capital management, the investment banking process, and the sources of funding for a business.
4
BM 332 Investment Theory
Prerequisite: EC 201 This course covers risk and return, valuation of stocks and bonds, capital asset pricing model, stock and bond portfolio management, efficient capital markets, evaluation of investment performance, and introduction to options.
4
BM 341 Human Resources Management
Prerequisite: BM 201 Principles, methods, and procedures in management of human resources; development and objectives of human resources management, planning, legal compliance, job analysis, recruitment, selection, training and development, compensation,and employment relations. Students develop a human resource budget, a recruiting plan, an organizational chart, and a plan for human resource development for their business plan.
4
BM 342 Organizational Development
Prerequisite: BM 201 This course studies approaches to developing and maintaining coherent group functioning within organizations, and to implementing planned organization change. Techniques are examined for improving individual and group behavior within organizations on the levels of communication, attitudes, motivation, and decision making; and for coordinating the introduction and implementation of change within an organization.
4
BM 351 Marketing Management
Prerequisite: BM 201 This course introduces the student to marketing management's role in an organization's total business strategy. Intensive study of marketing management; emphasis on marketing environment; development of marketing strategies and formulation of policies; integration of marketing with other functional areas of business through case studies.
4
BM 352 Consumer Behavior
Prerequisite: EC 201 The course emphasis is upon understanding the processes that influence the acquisition, consumption, and disposition of private and public sector goods and services. A comprehensive study of behavioral models and concepts to help understand, evaluate, and predict consumer behavior in terms of marketing implications. Determinants of consumer behavior are explored to gain understanding of the complex forces as they affect the marketplace.
4
BM 361 Management Science
Prerequisite: BM 201 The course will provide an introduction to various operations management functions; organizational structure, product selection, process design, capacity and location management, quality management, forecasting, inventory management, and job design. Survey of current topics in Production, Operations Research, and Statistics. Emphasis will be placed on current literature and computer applications.
4
BM 362 Production & Operations Management
Prerequisite: BM 201 Analysis and applications of concepts and techniques of the quantitative approach, systems analysis, and operations analysis to managerial functions, with emphasis on production. Operations management is concerned with the process of transforming inputs into higher-value outputs with maximum efficiency.
4
BM 371 Strategic Management
Prerequisite: BM 201 This course focuses on some of the important current issues in strategic management. It will concentrate on modern analytical approaches and on enduring successful strategic practices. It is consciously designed with a technological and global outlook since this orientation in many ways highlights the significant emerging trends in strategic management. The course is intended to provide the students with a pragmatic approach that will guide the formulation and implementation of corporate, business, and functional strategies.
4
CS 211 Computer Applications in Business & Economics
Prerequisite: ST 171 or Approval of Program Director An introduction to the uses of computers in business. Topics include concepts, components, and operations of computer systems. It also covers hardware, software, procedures, systems and their integration into business applications.
4
CS 311 Management Information System
Prerequisite: CS 201 Integrates topics of management and organization theory, information and communication theory, and systems theory relevant to managing an organization's information resources. Includes computer hardware and software, telecommunications, and database concepts.
4
EC 201 Principles of Economics
This course presents the basic interactions of individuals, firms and government in a market-oriented economy. It includes analysis of market prices, interest rates, international trade and the role of monetary and fiscal policies in promoting economic growth and stability. Also it covers markets, demand, consumer behavior, nature of firms, measuring economic activity, inflation unemployment, money and banking, and the role of the government.
4
IB 201 International Business Management
The purpose is to develop skills in identifying, analyzing and developing solutions for current management issues in the international environment. This course explores the issues of marketing, finance, and management as they exist in the international business environment from both a multinational corporate perspective and single business person orientation.
4
IT 201 Introduction to e-Commerce
Prerequisite: Approval of Program Director This course is designed to familiarize individuals with current and emerging electronic commerce technologies using the Internet. Topics include Internet technology for business advantage, managing electronic commerce funds transfer, reinventing the future of business through electronic commerce, business opportunities in electronic commerce, social, political and ethical issues associated with electronic commerce, and business plans for technology ventures.
4
IT 202 Introduction to Internet Marketing
This course introduces the students on how organizations can use the Internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the course details a structured approach to applying the Internet for marketing.
4

 

International Business

BM 201 Principles of Management
This course is designed to guide students through an understanding of management principles, organizational structure and function, and issues that confront managers in today's workplace. Particular emphasis will be given to elements of responsibility and authority, delegation, communication, change management, ethics, decision-making, organizational strategy and growth, teamwork, motivation, and principles of leadership.
4
BM 221 Business Statistics I
Prerequisite: ST 151 or Approval of Program Director The course covers the principles of Statistics. Topics include interpretation of statistical data with and without use of probability, random sampling, confidence limits, and hypothesis tests.
4
BM 231 Business Communications
This course introduces the students to the basic concepts in communication, particularly in the business environment.
4
BM 271 Business Law & Ethics
This course introduces ethical concepts that are relevant to resolving legal and moral issues in business; the reasoning and analytical skills needed to apply ethical concepts to legal and business decisions; and identifying moral issues involved in specific areas in business.
4
BM 281 Mathematics for Business & Economics
Prerequisite: ST 131 or Approval of Program Director The course covers basic elements of statistics for business and economics. Topics to be covered include: descriptive statistics, elements of probability, probability distributions, and sampling distributions. Calculus will be used to explain and illustrate in business and economics.
4
BM 321 Business Statistics II
Prerequisite: BM 221 Application of statistical methods used for a description and analysis of business problems. The development of analytical skills is enhanced by use of one of the widely available statistical packages and a graphing calculator. Topics include continuation of hypothesis testing, multiple regression and correlation analysis, residual analysis, variable selection techniques, analysis of variance and design of experiments, goodness of fit, and tests of independence.
4
BM 371 Strategic Management
Prerequisite: BM 201 This course focuses on some of the important current issues in strategic management. It will concentrate on modern analytical approaches and on enduring successful strategic practices. It is consciously designed with a technological and global outlook since this orientation in many ways highlights the significant emerging trends in strategic management. The course is intended to provide the students with a pragmatic approach that will guide the formulation and implementation of corporate, business, and functional strategies.
4
CS 211 Computer Applications in Business & Economics
Prerequisite: ST 171 or Approval of Program Director An introduction to the uses of computers in business. Topics include concepts, components, and operations of computer systems. It also covers hardware, software, procedures, systems and their integration into business applications.
4
CS 311 Management Information System
Prerequisite: CS 201 Integrates topics of management and organization theory, information and communication theory, and systems theory relevant to managing an organization's information resources. Includes computer hardware and software, telecommunications, and database concepts.
4
EC 201 Principles of Economics
This course presents the basic interactions of individuals, firms and government in a market-oriented economy. It includes analysis of market prices, interest rates, international trade and the role of monetary and fiscal policies in promoting economic growth and stability. Also it covers markets, demand, consumer behavior, nature of firms, measuring economic activity, inflation unemployment, money and banking, and the role of the government.
4
IB 201 International Business Management
The purpose is to develop skills in identifying, analyzing and developing solutions for current management issues in the international environment. This course explores the issues of marketing, finance, and management as they exist in the international business environment from both a multinational corporate perspective and single business person orientation.
4
IB 211 Intercultural Business Communications
Introduces students to key variables influencing the process of intercultural (or trans-national) communication (e.g., norms, behaviors, values, verbal and non-verbal communication). The impact of culture on international business relationships is analyzed, including such topics as conceptions of leadership, decision-making processes, preferred negotiating styles, conflict resolution in the workplace, etc. Various country-specific profiles are used to illustrate the general concepts.
4
IB 311 International Trade
Prerequisite: IB 201 The theory of international trade. Alternative approaches for explaining the pattern and terms of trade. An examination of the gains from trade and commercial policy. Included are issues of protectionism, economic integration and strategic trade policy.
4
IB 321 International Market and Export Management
Prerequisite: IB 201 Managing the export/import department; government regulations affecting imports; financing, insuring, transporting, and marketing of exported or imported raw materials and finished products; methods of purchasing foreign products and selling domestic goods abroad; joint marketing; licensing; distributor relations.
4
IB 331 International Business Law
Considers law from a variety of legal traditions. The structure and functions of the legal institutions of different countries and how they relate to international business. Study of international contracts, regulation of international trade, international business relationships, international conflicts and international commercial transactions.
4
IB 332 Transportation & Logistics Management
Prerequisite: IB 201 Importance of water, railway, highway, air, and pipeline transport modes in modern economy; carrier management, government participation, and use of energy in transportation system.
4
IB 341 International Accounting
Prerequisite: Approval of Program Director Analysis of accounting for multinationals; area studies of accounting and financial reporting standards; and an evaluation of the international accounting harmonization effort.
4
IB 351 Global Financial Markets
Prerequisite: Approval of Program Director Strategies and mechanics of investing in stocks, bonds, and derivatives. Topics include investment selection, portfolio management, financial markets and institutions.
4
IB 352 International Finance
Prerequisite: Approval of Program Director Explores the environmental challenges facing financial managers in global financial markets and develops tools and techniques to meet such challenges.
4
IB 361 International Marketing Management
Planning and implementing international marketing programs including those of multinational corporations; micro and macro marketing implications of economic development; consumer behavior, market research and strategy in other cultures.
4
IB 371 International Monetary Theory & Policies
Covers the basic theory underlying the international monetary system. Topics include balance-of-payments analysis, foreign exchange markets, interaction of economies at the macro level and exchange-rate regimes.
4
IT 201 Introduction to e-Commerce
Prerequisite: Approval of Program Director This course is designed to familiarize individuals with current and emerging electronic commerce technologies using the Internet. Topics include Internet technology for business advantage, managing electronic commerce funds transfer, reinventing the future of business through electronic commerce, business opportunities in electronic commerce, social, political and ethical issues associated with electronic commerce, and business plans for technology ventures.
4
IT 202 Introduction to Internet Marketing
This course introduces the students on how organizations can use the Internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the course details a structured approach to applying the Internet for marketing.
4

 

Economics

BM 221 Business Statistics I
Prerequisite: ST 151 or Approval of Program Director The course covers the principles of Statistics. Topics include interpretation of statistical data with and without use of probability, random sampling, confidence limits, and hypothesis tests.
4
BM 231 Business Communications
This course introduces the students to the basic concepts in communication, particularly in the business environment.
4
BM 271 Business Law & Ethics
This course introduces ethical concepts that are relevant to resolving legal and moral issues in business; the reasoning and analytical skills needed to apply ethical concepts to legal and business decisions; and identifying moral issues involved in specific areas in business.
4
BM 281 Mathematics for Business & Economics
Prerequisite: ST 131 or Approval of Program Director The course covers basic elements of statistics for business and economics. Topics to be covered include: descriptive statistics, elements of probability, probability distributions, and sampling distributions. Calculus will be used to explain and illustrate in business and economics.
4
BM 321 Business Statistics II
Prerequisite: BM 221 Application of statistical methods used for a description and analysis of business problems. The development of analytical skills is enhanced by use of one of the widely available statistical packages and a graphing calculator. Topics include continuation of hypothesis testing, multiple regression and correlation analysis, residual analysis, variable selection techniques, analysis of variance and design of experiments, goodness of fit, and tests of independence.
4
BM 371 Strategic Management
Prerequisite: BM 201 This course focuses on some of the important current issues in strategic management. It will concentrate on modern analytical approaches and on enduring successful strategic practices. It is consciously designed with a technological and global outlook since this orientation in many ways highlights the significant emerging trends in strategic management. The course is intended to provide the students with a pragmatic approach that will guide the formulation and implementation of corporate, business, and functional strategies.
4
CS 211 Computer Applications in Business & Economics
Prerequisite: ST 171 or Approval of Program Director An introduction to the uses of computers in business. Topics include concepts, components, and operations of computer systems. It also covers hardware, software, procedures, systems and their integration into business applications.
4
CS 311 Management Information System
Prerequisite: CS 201 Integrates topics of management and organization theory, information and communication theory, and systems theory relevant to managing an organization's information resources. Includes computer hardware and software, telecommunications, and database concepts.
4
EC 201 Principles of Economics
This course presents the basic interactions of individuals, firms and government in a market-oriented economy. It includes analysis of market prices, interest rates, international trade and the role of monetary and fiscal policies in promoting economic growth and stability. Also it covers markets, demand, consumer behavior, nature of firms, measuring economic activity, inflation unemployment, money and banking, and the role of the government.
4
EC 211 Econometrics I
Prerequisite: ST 151 This course gives the probabilistic and statistical background for meaningful application of econometric techniques. Topics covered include: probability theory: probability spaces, random variables, distributions, moments, transformations, conditional distributions, distribution theory.
4
EC 213 Economic History
An examination of the economic growth with emphasis on the interaction of natural, technological, political and social forces that shaped economic change. The course stresses the development and evolution, from feudal times to the present, which affect the production of wealth and allocation of resources.
4
EC 311 Econometrics II
Prerequisite: EC 211 This course covers two parts, statistics and econometrics. Statistics covers estimation theory, least squares methods, method of maximum likelihood, generalized method of moments, theory of hypothesis testing, asymptotic test theory, and hypothesis testing. Econometrics part covers the general linear model, generalized least squares, specification tests, instrumental variables, dynamic regression models, linear simultaneous equation models, nonlinear models, and applications.
4
EC 321 Intermediate Microeconomics
Prerequisite: EC 201 Basic concepts and tools of economic analysis; prices and outputs, marketing structures, wages and profits; economic analysis and evaluation of market system of resource allocation and income distribution, and concept of general equilibrium and welfare.
4
EC 322 Intermediate Macroeconomics
Prerequisite: EC 201 Concepts and tools of aggregate economic analysis; inflation, unemployment, balance of payments, national output; determinants of the level of economic activity; money and banking; the role of government; determination of national income, theories of aggregate consumption, investment, unemployment, the price level; national income and product accounts; theory of growth.
4
EC 331 Economic Development
An examination of those areas in the economic analysis of development where there have been recent analytical or empirical advances. Emphasis is given to the formulation of theoretical models and econometric analysis and testing. Topics covered include models of household/firm behavior, savings behavior, equity and efficiency in pricing policy, project evaluation, measurement of poverty and inequality, and the analysis of commodity prices.
4
EC 341 Money and Banking
This course covers classical and contemporary issues in the theory of money, banking, and financial institutions. Topics covered include: the gold standard, the structure of central banks and the Federal Reserve system, theories of money demand and money supply, the relationship between money supply and overall economic activity, the theoretical and practical aspects of monetary policies and money creation, the efficacy of fiscal policies versus monetary policies, and the role the Ffederal Reserve plays in economic stabilization.
4
EC 342 Monetary Economics
Prerequisite: Approval of Program Director Covers advanced topics in monetary economics, macroeconomics, and economic growth-such as overlapping-generations, taxes and transfers denominated in money, transactions demand for money, multi-asset accumulation, exchange rates, and financial intermediation
4
EC 351 Economics & Politics
This course develops critiques and extensions of economic theory, taking into account the political and social moorings of economic activity and equilibria. The formation and persistence of social norms; the meaning and emergence of property rights; the role of policy advice in influencing economic outcomes; and the effect of political power and ideology on economic variables are studied.
4
EC 361 Industrial Organization and Public Policy
Introduction to internal and external management issues and practices in information organizations. Internal issues: organizational behavior, organizational theory, personnel, budgeting, planning. External issues: organizational environments, politics, marketing, strategic planning, funding sources.
4
EC 371 Labor Economics
An examination of the economics of the labor market, especially the forces determining the supply of and demand for labor, the level of unemployment, labor mobility, the structure of relative wages, and the general level of wages.
4
IB 201 International Business Management
The purpose is to develop skills in identifying, analyzing and developing solutions for current management issues in the international environment. This course explores the issues of marketing, finance, and management as they exist in the international business environment from both a multinational corporate perspective and single business person orientation.
4
IT 201 Introduction to e-Commerce
Prerequisite: Approval of Program Director This course is designed to familiarize individuals with current and emerging electronic commerce technologies using the Internet. Topics include Internet technology for business advantage, managing electronic commerce funds transfer, reinventing the future of business through electronic commerce, business opportunities in electronic commerce, social, political and ethical issues associated with electronic commerce, and business plans for technology ventures.
4
IT 202 Introduction to Internet Marketing
This course introduces the students on how organizations can use the Internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the course details a structured approach to applying the Internet for marketing.
4

 

Computer Information Systems

BM 201 Principles of Management
This course is designed to guide students through an understanding of management principles, organizational structure and function, and issues that confront managers in today\\\'s workplace. Particular emphasis will be given to elements of responsibility and authority, delegation, communication, change management, ethics, decision-making, organizational strategy and growth, teamwork, motivation, and principles of leadership.
4
BM 221 Business Statistics I
Prerequisite: ST 151 or Approval of Program Director The course covers the principles of Statistics. Topics include interpretation of statistical data with and without use of probability, random sampling, confidence limits, and hypothesis tests.
4
BM 231 Business Communications
This course introduces the students to the basic concepts in communication, particularly in the business environment.
4
BM 271 Business Law & Ethics
This course introduces ethical concepts that are relevant to resolving legal and moral issues in business; the reasoning and analytical skills needed to apply ethical concepts to legal and business decisions; and identifying moral issues involved in specific areas in business.
4
BM 281 Mathematics for Business & Economics
Prerequisite: ST 131 or Approval of Program Director The course covers basic elements of statistics for business and economics. Topics to be covered include: descriptive statistics, elements of probability, probability distributions, and sampling distributions. Calculus will be used to explain and illustrate in business and economics.
4
BM 321 Business Statistics II
Prerequisites: BM 221
Application of statistical methods used for a description and analysis of business problems. The development of analytical skills is enhanced by use of one of the widely available statistical packages and a graphing calculator. Topics include continuation of hypothesis testing, multiple regression and correlation analysis, residual analysis, variable selection techniques, analysis of variance and design of experiments, goodness of fit and tests of independence.
4
BM 371 Strategic Management
Prerequisite: BM 201 This course focuses on some of the important current issues in strategic management. It will concentrate on modern analytical approaches and on enduring successful strategic practices. It is consciously designed with a technological and global outlook since this orientation in many ways highlights the significant emerging trends in strategic management. The course is intended to provide the students with a pragmatic approach that will guide the formulation and implementation of corporate, business, and functional strategies.
4
CS 201 Introduction to Computer Information Systems
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4
CS 211 Computer Applications in Business & Economics
Prerequisite: ST 171 or Approval of Program Director An introduction to the uses of computers in business. Topics include concepts, components, and operations of computer systems. It also covers hardware, software, procedures, systems and their integration into business applications.
4
CS 221 Introduction to Data Structures & Algorithms
Prerequisite: Approval of Program Director
This course is an introduction to the design, analysis, and variety of algorithms. This course covers the specification of computational tasks, varieties of algorithms for tasks, demonstrating that algorithms perform given tasks, the structure of algorithms and measures for comparing the performance of algorithms. Also this course considers the implementation of algorithms and relevant data and program structures, and principles of program design.
4
CS 301 Information Technology for Networked Organizations
Prerequisite: CS 201
Emphasis is placed on examining the information technology and its impact on modern organizations. This course covers the IT, Internet Technologies, E-Commerce and business models, organizing and modeling enterprise data, Network protocol and architecture, development of IT systems and, IT management and organization design.
4
CS 302 Executive Support System
Executive support system is the essence of information management in the digital markets. From proper data mining, and information content management, executives can utilize the enterprise Internet portal to effectively forecast sales, budget, expenditure, market penetration, quality assurance levels and spot trends before they happen. An overview of the issues involved in the development and implementation of executive support system.
4
CS 311 Management Information System
Prerequisite: CS 201 Integrates topics of management and organization theory, information and communication theory, and systems theory relevant to managing an organization's information resources. Includes computer hardware and software, telecommunications, and database concepts.
4
CS 321 Database Concepts
Prerequisite: CS 221 or Approval of Program Director
This course is designed to learn fundamentals about database development, namely data modeling, database design and database implementation, while learning techniques for managing, protecting, retrieving and updating information. Emphasis will be put on the relational model. Topics such as normalization, query processing (especially with SQL), relation calculus, and relational algebra will be studied in detail.
4
CS 331 Principles of Programming Languages
Prerequisite: ST 171 or Approval of Program Director
Study of the principles relating to design, evaluation, and implementation of programming languages of historical and technical interest are considered as individual entities and with respect to their relationships to other languages. Topics discussed for each language include: history, design, structural organization, data structures, name structures, control structures, syntactic structures, and implementation of issues.
4
CS 332 Object Oriented Programming
Prerequisite: CS 331
Principles of object-oriented design and programming; object-oriented languages will be compared to provide an understanding of the role of objects, methods, message passing, encapsulation, classes, inheritance and instance variables in a productive programming environment. Language design and programming issues will be discussed.
4
CS 341 Business Telecommunications
This course covers the basics of telecommunications as applied in the business environment. The course covers basic telecommunications concepts and terminology, along with a wide review of telecommunications networks available for business and used by the communications manager or information technology professional.
4
CS 351 System Analysis & Design
Prerequisite: CS 201 or Approval of Program Director
An introduction to information system concepts and the system development process. This course emphasizes the development phase of analysis, the application of structured methods, and the use of tools (computer and other). This course is also designed to understand the system life cycle approach and its phases and to apply a structured methodology to the analysis of real-world problems.
4
CS 361 Information System Careers
This course covers the technical side of business and careers in information systems. Emphasis is placed on building computer skills, analytical skills, logical thinking, ability to work with ideas, ability to concentrate, ability to work alone or with a team, communication skills, imagination, and creativity.
4
EC 201 Principles of Economics
This course presents the basic interactions of individuals, firms and government in a market-oriented economy. It includes analysis of market prices, interest rates, international trade and the role of monetary and fiscal policies in promoting economic growth and stability. Also it covers markets, demand, consumer behavior, nature of firms, measuring economic activity, inflation unemployment, money and banking, and the role of the government.
4
IT 201 Introduction to e-Commerce
Prerequisite: Approval of Program Director This course is designed to familiarize individuals with current and emerging electronic commerce technologies using the Internet. Topics include Internet technology for business advantage, managing electronic commerce funds transfer, reinventing the future of business through electronic commerce, business opportunities in electronic commerce, social, political and ethical issues associated with electronic commerce, and business plans for technology ventures.
4
IT 202 Introduction to Internet Marketing
This course introduces the students on how organizations can use the Internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the course details a structured approach to applying the Internet for marketing.
4
IT 301 Principles of Web Design
Prerequisite: ST 171 or Approval of Program Director
This course introduces intermediate to advanced web page design techniques. Topics include effective use of graphics, fonts, colors, navigation tools, advanced markup language elements, as well as a study of bad design techniques. Upon completion, the student should be able to employ advanced design techniques to create high impact and highly functional web pages.
4


 
  

 
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